About us


We are keenly aware that emerging organizations need to capture as much market share as possible. As a startup, you need market traction and you need it fast.


The Dallas Entrepreneur Center (DEC) serves entrepreneurs in the Dallas area providing education, mentorship, promotion and access to capital in order to encourage and equip the entrepreneurial community to start, build and grow their businesses. Facilitating a culture of entrepreneurship and ”giving before you get,” the DEC connects new and old entrepreneurs with a vibrant, collaborative environment.

From national industry leaders and Dallas-Fort Worth’s largest companies to startups and growing enterprises, TrizCom PR provides public relations and social media services to a wide variety of businesses encompassing startup, healthcare, lifestyle brands, B2B, energy, tech, entertainment, food/beverage and beyond. TrizCom PR has a dynamic track record of local, regional, national and international media placements on behalf of its clients that, if monetized, would equal millions of dollars. In 2014 and 2015, TrizCom PR has been named in the top 25 of PR Firms by Dallas Business Journal. TrizCom PR is a Certified Woman Owned Business Corporation (NWBOC). 


PitchPR, a division of TrizCom Public Relations, was created in partnership with The Dallas Entrepreneur Center (DEC) to assist startups & small business with their public relations needs.

Through a unique partnership with the Dallas Entrepreneur Center, PitchPR is able to shepherd the communications objectives necessary for any PR strategy. We are not one-size-fits-all; we can right-size according to the trajectory of the life in a startup environment.

We know that media placement draws new customers as well as garners the attention of influencers, stakeholders and investors. Public Relations can shorten the awareness curve for your brand.

If you have completed an initial funding round and believe in the possibility for high growth driven by powerful messaging in the media, we would love to talk with you.

From a simple PR 101 workshop, to a retainer-based strategy and action items to increase your brand’s public exposure, PitchPR is ready to pitch and win.  

The Team

JO TRIZILA – President & CEO

Jo Trizila is a multi-talented, high-caliber public/media relations and marketing pro, with over 20 years of experience building and leading integrated marketing and strategic public relations operations for companies. She has an in-depth background in directing marketing, promotions, media and public relations programs for major Fortune 500 corporations, small to mid-size companies and not-for-profits. She is experienced in conceptualizing, creating and implementing innovative promotional and marketing events. Additionally, she has held highly visible leadership positions and has earned a reputation for continually making a positive bottom-line difference while fostering excellent relations and maintaining a high profile in business.

Jo is consistently successful in re-engineering overall operations to minimize and maintain costs and increase profitability and exposure. She is experienced with developing and leading business opportunities and marketing strategies to maximize growth and increase revenue.

With her high-visibility public relations positions as the direct liaison to clients, community leaders, elected officials and other businesses, Jo brings experience in developing and maintaining an exemplary network of business and media contacts as a result of her strong communication skills.

Prior to starting TrizCom and Pitch PR, Jo was the senior director of media relations for the Dallas Regional Chamber for four and a half years. Previously she was the director of marketing and publications for the Irving Arts Center.

She holds a B.F.A. in theatre performance from the University of Texas at Arlington and has completed post graduate work at Wayne State University and the University of Dallas.

Currently, Jo serves on the Board of Directors for AAF (American Advertising Federation), is a Board Member for Heroes for Children and is on the host committee for An Evening with Pat Green for Wipe Out Kids’ Cancer and Taylor’s Gift.  She is also a member of the National Association of Professional Women.  Her nonprofit activities are numerous and include Taste of the NFL: The Ultimate Dallas Cowboys Tailgate Party, On-Line/Silent Auction Chair (2006); Big Brothers Big Sisters, Big Sister (1999 – 2004), Big Brothers Big Sisters, Gala Chair (75th Anniversary – 2003 & 2004); The Freedom Run, Founding Member & Executive Committee (November 2001 – 2004); Dallas Theatre League, President (1999 – 2002); Irving Chamber of Commerce & Four Season’s Resort & Hotel Golf Tournament Chair (October 2000); Leon Rabin Awards, Chair (1998); and served on the Dallas/Fort Worth Area Tourism Council, Media Committee (1998- 2004). Jo is the recipient of the YWCA Woman of Achievement 2000 Technology and Communications Award (2000) and was selected for Texas Woman Magazine Woman of the Month (April 1999 issue). She is a Leadership Irving graduate (1999-2000) and served as its vice president (2000-2001).

What she loves most about startups and entrepreneurs?  “Anyone who starts a business is crazy and passionate. I love the energy that startup founders bring. I compare entrepreneur’s brains to being in a 10x10 room with 5,000 Ping-Pong balls and 10 leaf blowers. I love the action, energy, ideas and creativeness.”

Email: jo@trizcom.com

Phone: 972-247-1369

DANA COBB – Director, Business Development & Senior Account Executive

Dana Cobb has over 20 years’ experience in marketing, publicity and promotions. A graduate of SMU’s Meadows School of the Arts, Dana’s career spans from marketing for the prolific Broadway producers, Dodger Theatricals, to her recent experience as the director of marketing for the AT&T Performing Arts Center, where she oversaw the dynamic publicity team in the launch of over 74 events and announcements each year .

As a member of the TrizCom and PitchPR team, she has afforded placements on behalf of her clients on international outlets such as BBC Worldwide, The New York Times, National Public Radio (NPR) and AFI. In her own backyard, Dallas, her clients (who range from restaurants, fashion and furnishing, representatives of the local labor market, an entrepreneur start-up accelerator, and specialized events and trade shows) have been covered on all major broadcast outlets, print and online media on a consistent basis.

With rich business and cultural experience and proven innovative marketing strategies, she brings a unique skill set to her clients. Dana is a shameless promoter of the arts to the culturally curious in and around Dallas through her on- air association with KERA.

Email: dana@pitchpr.co

Phone: 972-247-1369

ALLISON PLESS – Writer and Editor

Allison Pless brings more than 25 years of writing, proofing and editing experience to PitchPR, including serving as managing editor of a community newspaper (print and online) and as a technical writer and project manager for a large nonprofit. She has been directly involved with the launch of new products and the startup of new departments and services. Her volunteer work has included writing and publishing a bi-monthly statewide newsletter and a monthly news page in a national magazine for a women’s organization, and she currently volunteers time each week editing and proofreading items for her church. Born in San Antonio (she is a sixth-generation Texan and proud of it), Allison has lived in Dallas for most of her life. She is a graduate of Texas Tech University, where she received a B.A. in history with a minor in English. 




North Dallas:       17950 Preston Road, Suite 390, Dallas, TX 75252

Downtown at the DEC:      311 North Market Street, Suite 200, Dallas TX 75202