Regent Properties, a multifaceted real estate investment and management firm headquartered in Los Angeles wanted to announce the investment in a major corporate campus in Plano. The client wanted a campaign strategy that included hyperlocal initiatives as well as national outreach. The result was more than 100 syndicated placements nationwide as well as locally relevant stories in The Dallas Morning News, Dallas Business Journal, Plano Star Courier, Community Impact News, CBS 11 and WFAA-TV, among others.